Kicksend is an easy-to-use application to send, receive and print photo albums, with a rich user-interface and partnerships with Walgreens, Target, CVS and Duane Reade for printing photos right from your phone. The challenge was taking a highly technical audience through the journey of the average consumer that still wants to print their photos, as well as pitching to consumer audience that needed education in just how much Kicksend could help them.
The campaign was focused on a strong technological message (the unity between your phone's photos and the tangible print) and grounded it in real-world places where real people printed their photos.
EZPR helped take the tech press by storm, including:
As well as huge national media coverage, including:
And over 100 other outlets.